SallyAI

Can SallyAI respond to social media comments and DMs?

Yes. SallyAI manages comments and direct messages across all supported social platforms, routing them into the same unified MiOpsAI inbox where LizziAI drafts or sends replies in your brand voice. No more checking eight apps to see who messaged you.

What it handles

  • DMs: Instagram, Facebook Messenger, LinkedIn, X, TikTok (where API access is available)
  • Public comments: on your posts across all connected platforms
  • Mentions: when someone tags your brand in their content
  • Reactions and review responses: Facebook reviews, Google Business Profile responses (with VisBuilt)

How replies work

  1. Inbound message lands in your unified inbox, tagged with platform and message type
  2. SallyAI classifies intent: question, complaint, compliment, partnership inquiry, spam
  3. LizziAI drafts a reply using your brand voice guidelines and prior conversation history
  4. You approve, edit, or send autonomously based on per-platform settings you configure
  5. Reply posts back to the platform automatically, with full audit trail logged

Autonomous vs supervised mode

You decide how much autonomy to give SallyAI per platform and per message type. Common configurations:

  • Public comments: autonomous reply for routine engagement ("thanks!", "DM us!"), human review for substantive questions
  • DMs: drafted by AI, sent by human, until you trust the brand-voice match
  • Negative feedback: always flagged for human attention, never auto-replied
  • Partnership inquiries: auto-acknowledged, then escalated to your business development inbox

Spam and abuse handling

SallyAI auto-filters obvious spam and offensive content before it ever reaches your inbox. You can review the filtered queue weekly to catch any false positives.

Where this saves time

Most teams running active social spend 4 to 12 hours a week on comment and DM management. SallyAI typically cuts that by 70-85%, with better consistency than humans manage at 11pm on a Tuesday. Learn more about SallyAI or start your private beta trial for $29/month after the trial.

Last updated April 21, 2026

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