Can I connect Google Analytics to MiOpsAI?

Yes — MiOpsAI connects to Google Analytics 4 (GA4) via the official Google Analytics Data API, surfacing traffic, source attribution, and conversion data inside your operations dashboards so marketing performance and operational performance live in one place.

What GA4 data flows into MiOpsAI

• Traffic by source and medium — sessions, users, pageviews per acquisition channel.
• Conversion events — every conversion you've configured in GA4 tracked alongside your pipeline.
• Top-performing pages — ranked by sessions, conversion rate, and engagement.
• Form submissions attributed to source, medium, and campaign at the moment of capture.
• UTM parameter tracking — every lead carries the full UTM trail into the contact record.
• Audience demographics (where GA4 surfaces them) for high-level pattern analysis.

How MiOpsAI uses the data

1. Source-attributed pipeline — see which marketing channels actually generate revenue, not just clicks.
2. Cost-per-lead and cost-per-customer by source when paired with ad-spend data.
3. Content performance ROI — combines GA4 traffic with downstream pipeline value per blog post or landing page.
4. LizziAI insights — "this landing page converts at 8% but only gets 200 visits a month — should I prioritize it for SEO?"
5. VisBuilt cross-reference — combines VisBuilt ranking changes with GA4 traffic shifts to confirm SEO impact.

Setup

OAuth into your Google account, select the GA4 property and the data stream, MiOpsAI begins syncing within minutes. The integration is read-only — MiOpsAI never modifies your GA4 configuration. Available on all plans from Starter at $199/month.

What's not yet supported

• Universal Analytics (deprecated by Google in mid-2023).
• GA4 BigQuery export integration (planned for Agency and Enterprise+ tiers in 2026).
• Real-time event streaming (we currently poll every 15 minutes).

Start the demo walkthrough to connect GA4 and your first lead source in one session.