How does MiOpsAI integrate with MLS, Zillow, and real estate lead sources?

MiOpsAI integrates with real estate lead sources through email parsing, form capture, and webhook feeds. Your MLS access stays where it is (Flexmls, Matrix, Paragon, etc.), and MiOpsAI focuses on managing the leads and transactions that flow from those systems.

What works today:

• Zillow Premier Agent, Realtor.com, Homes.com leads: Route the lead notification email to your MiOpsAI intake address. Marcus parses the name, property, phone, and inquiry, creates a lead record, and LizziAI drafts a response within minutes.
• Your brokerage website lead forms: Direct webhook or standard form integration to Marcus. Native embed widgets for common site builders (WordPress, Squarespace, Wix, Webflow).
• Facebook and Instagram lead ads: Zapier or Make.com bridge to Marcus intake. Native Meta integration is on the 2026 roadmap.
• Google Local Services Ads and Google Business Profile inquiries: Email parsing route into Marcus.
• Referral partners: Custom email routing so lender or attorney referrals land tagged in Marcus with attribution.
• MLS listing data: Currently no direct MLS RETS integration. Most agents paste listing MLS numbers into Hive property records for reference; deeper MLS API integration is on the 2026 roadmap.
• Showing platforms: ShowingTime showing feedback can be routed to Julia portals via email parsing.

Roadmap items in active development: native Zillow API sync, direct Facebook lead ad integration, and MLS RETS/RESO Web API pulls for listing data.

See what integrations are live today on the Command Center page or request access to map your lead sources.