Industries

Which Command Center chairs matter most for a residential real estate team?

For residential real estate teams, the three chairs that pay for themselves in the first 30 days are Marcus, Hive, and Julia. Add SallyAI as chair four for listing and market content.

Chair fit for residential real estate:

  • Marcus ($250/mo) - Essential. Lead intake from your site, Zillow, Realtor.com, referrals, and open houses. LizziAI auto-responds within minutes, sets up nurture sequences, and books buyer consultations or listing appointments.
  • Hive ($250/mo) - Essential. Transaction pipelines from offer accepted to close. Every listing and every buyer under contract runs through Hive milestones. LizziAI coordinates with cooperating agents, lenders, title, and inspectors.
  • Julia ($250/mo) - Essential. Client portal for buyers and sellers. Buyers see curated property lists and offer history. Sellers see marketing activity, showing feedback, and offers received. Both see transaction timelines and closing documents.
  • SallyAI ($250/mo) - Highly recommended. AI-generated social posts for new listings, just-solds, open houses, and neighborhood market updates. Saves the average agent five hours a week.
  • VisBuilt ($250/mo) - Optional. LLM visibility (are you showing up in ChatGPT answers about your market?) plus SEO reporting for brokerages that invest in organic web traffic.
  • Two more chairs exist for verticals where they apply and are usually not first priority for real estate.

The four essentials at $1,000 per month is where most brokerages land. Full chair details on the Command Center page and interactive pricing on the pricing page.

Last updated September 8, 2026

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