Which Command Center chairs matter most for a commercial real estate firm?

For commercial real estate firms, the three chairs that pay for themselves fastest are Marcus, Hive, and Julia. SallyAI and VisBuilt are the common chair-four adds depending on your marketing posture.

Chair fit for commercial real estate:

• Marcus ($250/mo) - Essential. Prospect intake, deal registration, referral partner tracking. Custom fields for asset class, deal size, geographic focus. LizziAI auto-responds to broker inquiries and tenant reps.
• Hive ($250/mo) - Essential. Deal pipelines from prospect to close. LOI, PSA, DD, closing milestones. LizziAI coordinates all parties (broker, principal, counsel, environmental, title, lender) with drafted status updates and reminder emails.
• Julia ($250/mo) - Highly recommended. Principal-facing portal. Investors, principals, or key repeat clients see the deal book, comps, offering memoranda, and closing progress in their own workspace. This alone often justifies MiOpsAI for firms with recurring principal relationships.
• SallyAI ($250/mo) - Recommended for firms with active content marketing. Generate new listing announcements, closed deal announcements, quarterly market reports, and LinkedIn posts.
• VisBuilt ($250/mo) - Optional. LLM visibility tracking (are you being cited in ChatGPT and Perplexity answers about your market?) plus SEO reporting for firms with a market-report content strategy.
• Two more chairs exist for specialty verticals and usually are not first priority for CRE.

The three essentials at $750 per month is where most boutique and mid-market CRE firms land. Add SallyAI to hit $1,000 per month for firms that publish market content. Full detail on the Command Center page.