Can MiOpsAI run business development and marketing for a law firm?

Yes. The SallyAI add-on runs the business development surface end to end: attorney thought leadership content, targeted outreach for the practice areas the firm wants to grow, referral relationship management, CLE and event promotion, LinkedIn presence for individual attorneys, and review response coordination.

For a mid-sized law firm the highest-leverage campaigns tend to be practice-area-specific content that positions the firm as the local expert (estate planning content in Q4, small business formation content in Q1, employment law updates when the regulatory calendar moves), referral-source nurture for the accountants, financial advisors, and other attorneys who send matters, and steady LinkedIn activity for the partners and senior associates who drive origination.

SallyAI drafts content in each attorney's voice (individually tuned per attorney during onboarding), spaces the touches to feel like professional presence rather than a marketing feed, and never touches substantive legal analysis that would require an attorney's judgment. Draft content is reviewed and approved by the attorney or the firm's business development team before publishing.

Referral relationship management is the piece most firms underinvest in. Referral sources drift when they do not hear from the firm regularly, and reactivating a lapsed referral relationship is much harder than maintaining it. SallyAI runs steady touch cadence to referral partners (holiday notes, relevant case wins with proper attribution and permission, CLE invitations, coffee scheduling nudges) that keeps the firm top of mind.

Review response for law firms carries specific ethical constraints, and SallyAI's drafts are always attorney-approved before publishing. See the SallyAI feature page and the pricing page for how the add-on fits with the base plan.