How does SallyAI help draft email campaigns in Dispatch?

SallyAI (powered by MiOpsAI's agentic AI) helps you brainstorm and draft email campaigns faster, but your team always reviews and sends manually, Sally never auto-sends.

What SallyAI suggests

Provide SallyAI with your brand kit (colors, fonts, voice), your marketing profile (industry, audience, goals), and your email send history. SallyAI will propose:

• Campaign themes and subject line ideas
• Email layouts and copy structures
• Call-to-action suggestions based on past performance
• Content tailored to specific audience segments (e.g., new leads vs. long-time clients)

Human review and send

You review every suggestion, edit the copy, adjust the design, and decide whether to send. Sally is a brainstorming partner, not a sender. If a suggestion doesn't fit your brand or campaign goal, discard it and create something better.

Performance learning

Over time, SallyAI learns from your send history: which subject lines got opened, which CTAs converted, which segments engaged. Sally's suggestions improve as she learns what resonates with your audience, allowing your drafting process to speed up without sacrificing quality.