How do I customize my preference center so subscribers can manage their email preferences?

Every Dispatch email includes a preference center link so subscribers can choose what (and how often) they hear from you, rather than just unsubscribing entirely.

What the preference center includes

A friendly, mobile-responsive page where subscribers can:

• Choose which email types they want to receive (e.g., "Newsletters" vs "Product Updates" vs "Sales Offers")
• Set frequency preferences (e.g., "Weekly" or "Monthly")
• Update their profile information (name, company, phone)
• Unsubscribe from all emails with one click (always a one-click option per CAN-SPAM)

Customizable categories

You control the preference categories, they show friendly names, not internal list names. For example, instead of "segment_001" or "list_b", show "Newsletter", "Event Invitations", or "Company Updates."

Compliance built in

The preference center is CAN-SPAM compliant. It always includes a one-click unsubscribe (no confirmation email needed), your physical mailing address, and a clear opt-out for all email. Subscribers who adjust preferences rather than unsubscribe stay on your list, reducing churn and keeping engagement high.

Respecting preferences at send time

When you send a campaign tagged as "Newsletter" or "Product Updates", Dispatch automatically excludes subscribers who opted out of that category, even if they're technically on your list.